Dear WU Students, In the course of the class "Advanced Innovation Management" of the SIMC master program, we have set up a crowdsoucing competition and would like to offer you the chance to be part of it. NIVEA needs your clever marketing ideas! Helping out takes only minutes, and you’ll be in with the chance to win one of many great prizes. What are you waiting for? Enter by the *20th of May* at the NIVEA marketing competition <https://survey.wu.ac.at/ncc2016/index.php?sid=67187&lang=en>. *What to do*Tell us how to better engage viewers with NIVEA’s YouTube advertisements. Half of NIVEA’s customers skip YouTube ads after the first five seconds! It’s that easy! Submit your ideas <https://survey.wu.ac.at/ncc2016/index.php?sid=67187&lang=en> in your preferred format - writing, picture or video. *What you can win*A panel of judges will review your ideas, with the best solutions winning; - Major prize: €200 in cash and a certificate for marketing innovation from WU and NIVEA - Minor prize: €100 in cash - Bonus prize for out-of-the-box ideas: 10 x €40 in NIVEA vouchers *How you can get more information*More information on the task and the people behind it can be found on our idea submission page <https://survey.wu.ac.at/ncc2016/index.php?sid=67187&lang=en>. And, remember to enter before the prize draw on the 20th of May. Good luck from NIVEA and WU!